Meet Sue

I didn’t plan to start The VA Effect, it began with one simple question: “Where do you see yourself in 5 years?” That spark made me realise I wanted to do what I loved most: making work feel lighter for other people.

Now, I help coaches, consultants and small business owners clear the admin fog so they can focus on their clients, not their inbox.

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Read my full story

Ready to have a chat?

Calm behind the scenes, confident out front

You didn’t come this far to stop

Behind-the-Scenes Support

Inbox calm, diary managed, admin under control.

Seamless onboarding to offboarding, without the stress.

Tools, SOPs, and systems that make your business work smarter.

Client Care & Concierge

Content & Systems

I help coaches, consultants, and small businesses with clients of their own clear the admin fog so they can focus on what they do best, serving their clients

Client stories: real before & afters

Before Sue, I was drowning in admin. Now everything is organised, handled, and I don’t have to worry about the little things slipping through the cracks - Jon

I’d worked with VAs before, but none like Sue. She doesn’t just tick tasks off a list , she thinks ahead, spots gaps, and makes everything run smoother - Emma

Curious to see more before-and-after stories?

Free Discovery Call Check List

My simple new client discovery call checklist

Discovery calls with a potential new client shouldn’t feel stressful or disorganised. This simple checklist gives you the exact steps to welcome clients smoothly, save time, and make a great first impression.

Grab your free checklist today!

Ready for your own before and after?

Let's chat about YOUR business!

You don’t have to keep juggling the admin, chasing emails, or worrying about what’s slipping through the cracks. Let’s make business feel lighter.